Sr. Executive - Sales & Marketing

Objective

The incumbent is responsible for the planning and executing sales activities.

Principal Accountabilities :

Principal  Accountabilities

(A) Operational

1. Sales target planning and budgeting
• Provide inputs and support to on Sales in the setting of short & long term revenue targets and budget 
• Implement sales initiatives.
2. Channel Creation
• Maintain database of all sources
• Identify potential marketing sources within the territory.
• Initiate contact, explain the nature of business and services and also understand their need for treatment of their patients.
• Customize the services offered and enter into agreements for generating regular revenue
3. Control and track sales activities
• Generate the sales MIS
• Analyze sales and collection trends to identify the changing trends across departments & doctors
• Achieve individual targets 
4. Relationship building with key Doctors / Hospitals
• Initiate, build, nurture and manage the relationship with key Doctors / Hospitals
• Organize joint activities with the participation of the marketing partners.
5.  Media & Communications
• Managing the website & communicate for web based media
6. Decision-Making Authorities
• Financial authority
Refer to the financial authority Matrix

Performance Parameters

• Timely and relevant input
• No. of  tie ups 
• Timely update of website
• Timely submission of Sales MIS, in requisite format
• Achievement of annual revenue
 

Education

Graduate in any discipline

Experience

3- 5 years of relevant experience in a large hospital or in service industry
People with relevant experience of more than 5 years can be considered irrespective of the Academic Qualifications.
 

Knowledge

Learning ability